网红
网红是在西方社交媒体Instagram、YouTube和TikTok,或者中国社交媒体微博和抖音上获得知名度和声誉的网络名人。这些人拥有大量的关注者,并利用他们的流量推广产品、服务和活动。他们通常与时尚、美容、生活和旅游行业的商家合作。互联网和社交媒体的兴起导致了新型的名人文化的出现。网红已成为改变消费趋势和行为的重要影响者。
Influencers
Influencers are internet celebrities who have gained popularity and fame through social media platforms such as Instagram, Youtube and TikTok in the West, and Weibo, and Douyin in China. These individuals have large followings and use their traffic to promote products, services, and events. They often work with businesses from the fashion, beauty, lifestyle, and travel industries. The rise of the internet and social media has led to the emergence of a new form of celebrity culture, where internet celebrities have become significant influencers in shaping consumer trends and behaviours.
Key Words
声誉 shēngyù - fame
他在音乐界拥有很高的声誉,许多人都非常欣赏他的音乐。
He has a great reputation in the music industry, and many people appreciate his music.
拥有 yǒngyǒu - to have
我的朋友在市中心拥有一座漂亮的房子。
My friend has a beautiful house in the city center.
推广 tuīguǎng - to promote
这家公司雇佣了一位专业的营销人员来推广他们的产品。
The company hired a professional marketer to promote their products.
行业 hángyè - industry
这个行业的竞争非常激烈,每个公司都在努力提高他们的产品质量。
The competition in this industry is fierce, and every company is trying to improve the quality of their products.
趋势 qūshì - trend
这个季节的时尚趋势是明亮的颜色和花卉图案。
The fashion trend for this season is bright colours and floral patterns.
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